Press Release Press Release Press Release Pre

Embargoed: 00.01 Sunday, 30 April 2000

"BOLD" TV ADS TO PROTECT BABIES SUPPORTED BY CPHVA

Health visitors are giving "101% support to the NSPCC's bold TV advertising campaign" aimed at protecting babies from harm by stressed-out parents.

The Director of the Community Practitioners' and Health Visitors' Association, Jackie Carnell said: "Health visitors are in the forefront of helping parents come to terms with the stresses of having a young baby."

"The CPHVA thinks that the bold TV and poster advertisements produced for NSPCC Children's Day (Wednesday, 3 May) will have a dramatic - and perhaps controversial - impact."

"But the message is clear. If parents feel that they are on the edge, they should immediately seek advice from the health visitor, who has the expertise to give the necessary support at what can be a traumatic time."

-ends-

NOTE TO NEWS EDITORS

For further information, please contact:

Shaun Noble, Press Officer on (020) 7939 7043 mobile 0468 69 39 40

CPHVA press releases can be seen on the MSF web site: www.msf.org.uk

The CPHVA is an autonomous professional section of the Manufacturing, Science and Finance union. The CPHVA represents 18,000 health visitors, school nurses, practice nurses and registered nurses working in the community in England, Wales, Scotland and Northern Ireland.

Back