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Health visitors are giving "101% support to the NSPCC’s bold TV advertising campaign" aimed at protecting babies from harm by stressed-out parents.

The Director of the Community Practitioners’ and Health Visitors’ Association, Jackie Carnell said: "Health visitors are in the forefront of helping parents come to terms with the stresses of having a young baby."

"The CPHVA thinks that the bold TV and poster advertisements produced for NSPCC Children’s Day (Wednesday, 3 May) will have a dramatic – and perhaps controversial - impact."

"But the message is clear. If parents feel that they are on the edge, they should immediately seek advice from the health visitor, who has the expertise to give the necessary support at what can be a traumatic time."


The CPHVA is an autonomous professional section of the Manufacturing, Science and Finance union. The CPHVA represents 18,000 health visitors, school nurses, practice nurses and registered nurses working in the community in England, Wales, Scotland and Northern Ireland.



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MSF represents 65,000 health service professionals including the Guild of Healthcare Pharmacists, laboratory scientific staff, the College of Health Care Chaplains, the Community Psychiatric Nurses Association, the Medical Practitioners' Union, clinical psychologists, speech therapists, the Hospital Physicists Association and the Community Practitioners' and Health Visitors' Association.

MSF has 400,000 skilled and professional members in a wide range of industries. It is the UK's fifth largest union.