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TV JUNK FOOD CRACKDOWN WELCOMED BY CPHVA
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Government moves for a tougher code on junk food advertisements aimed at children were strongly supported by the Community Practitioners’ and Health Visitors’ Association today (Tuesday, 2 December).
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The CPHVA is writing to support moves by Culture Secretary, Tessa Jowell to tackle the growing obesity crisis facing the UK’s children by cracking down on TV adverts promoting high sugar, high fat products.
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The CPHVA’s director, Mark Jones said: ‘Our members have been concerned for some time about the obesity crisis that is affecting not just the nation’s children, but adults as well. This is leading to increased rates of coronary heart disease and diabetes.’
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‘We hope that government moves to strengthen the current voluntary code will curb the tidal wave of fat that is engulfing our couch potato society. If it doesn’t, we would support legislation.’
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At its recent AGM, the CPHVA called on the government to adopt a cross-departmental strategy to restrict the high fat, high sugar content food advertising on children’s television.
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Reports that Coca-Cola had scored a major advertising coup by gaining free advertising plugs on the BBC to promote its sugar loaded product were condemned by Mr Jones as ‘bordering on the obscene.’
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He said: ‘I find these reports bizarre given the BBC’s ‘no advertising’ policy and its public service remit.’
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