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Press Release Press Release Press Release Press  Release   

 

August 2003

 

 

THE CPHVA AND THE FINES FOR INFANT FORMULA COMPANY FOR ‘CYNICAL’ ADVERTISING

 

The Community Practitioners’ and Health Visitors’ Association is pleased that Birmingham magistrates have handed out large fines to Wyeth, parent company of SMA Nutrition, for illegally advertising infant formula to the public.

The court decided that ‘information pieces’ placed in parenting magazines in 2001 were advertisements because they included the SMA logo and a list of ingredients, which identified the product. The company was fined a total of £26,000 and ordered to pay nearly £35,000 costs.

The district judge said: ‘This is a cynical and deliberate breach of the regulations.’

The case reinforced current UK regulations, which bans advertising infant formula directly to the public. However, under the same regulations, companies can still advertise formula to consumers within a healthcare setting.

The CPHVA supports the decision of Baby Milk Action and the National Childbirth Trust which has called for nurses to write to their MPs to call for a ban on all promotion of every type of infant formula, in line with International Code of Marketing for Breastmilk Substitutes.

The CPHVA’s Lead Professional Officer (Health Visiting), Obi Amadi said: ‘We are pleased about this ruling. Formula milk companies will have to change their practices because of this ruling. Health visitors need to pay more attention to promotional materials around them in the workplace, as sometimes these items, such as diary covers and pens, are seen by the public.’

We would support health visitors contacting their MPs – and their equivalents in the devolved assemblies - and lobbying them to fully implement the international code.’

I will be writing to Lord Warner, the junior health minister who has responsibility for "better regulation" policy, to voice our concerns.’

Members also need to think of new ways of campaigning for exclusive breastfeeding. The CPHVA will continue to campaign against the promotion of formula milk to parents and support the breastfeeding initiatives. "Breast is always best".’

-ends-

NOTE TO NEWS EDITORS

Shaun Noble Communications Officer ( (020) 7939 7043

mobile ( 07768 69 39 40

CPHVA press releases can be seen on the CPHVA website: amicus-cphva.org

The CPHVA - the UK’s third largest nursing union - represents health visitors, school nurses, practice nurses, district nurses and nursery nurses working in the community in England, Wales, Scotland and Northern Ireland. The CPHVA is a professional section of the Amicus trade union

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