The Children’s Food Bill will seek to ba junk food advertising to children and reintroduce Home Economics when it gets its second reading in the House of Commons this Friday.
Mary Creagh, Labour MP for Wakefield, introduced the Children’s Food Bill in June to improve children’s diet and reduce child obesity. She said:
“MPs from across the country are backing the Children’s Food Bill, to protect children from junk food marketing. These ad campaigns depend on ‘pester-power’ and use children’s TV time to target kids as consumers even when they themselves can’t buy products. We also need to teach our children how to use pots and pans and not just a tin opener.”
Last year the advertising industry spent more than £700m targeting children aged between 2 and 10 years old. The Government has so far adopted a voluntary approach towards the advertising industry but warned in the 2005 Choosing Health White Paper that if they did not clean up their act by 2007, legislation would follow.
However, Mary Creagh wants to see action now and will use the second reading of the Children’s Food Bill to call for a ban on junk food ads, the use of cartoon characters on unhealthy products and the use of internet and mobile phone technology to target children.
For more information please call Henry Gregg in Mary Creagh MP’s office on 0207 219 6984 or 07980 298 404.
NOTES TO EDITORS:
The Bill has its Second Reading in the House of Commons on the 28th October.
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